adidas Originals Unite All Originals: Brand New TV Commercial Released—Eason Chan Collaborates with RUN DMC

阿迪达斯运动经典集结原创力量,发布全新电视广告,陈奕迅联手RUN DMC演绎原创精神

The FW13 UNITE ALL ORIGINALS CAMPAIGN is fully supported by 360-degree communications.
阿迪达斯2013秋冬“集结原创”市场活动拥有360度全面市场支持。
UAO campaign site and interactive video
UAO市场活动网站和互动视频
In the greatest collision of all, fans across the world can unite with Run DMC in an interactive film that brings the legends to life.Set in New York, Run DMC will be the players in a music video that can be controlled by fans. Using voice commands and adding visual effects, fans will be able to influence the video and trigger special effects and animations.

与此同时,一支互动视频已在网络率先推出,别出心裁地让粉丝们用声音或者打字进行互动,感受不同的数字和动画技术所带来的全新体验。

UAO BANNERS on portal and vertical sites
UAO市场活动在各大门户网站上的广告画面
Product-focused print campaign led by Eason and FBB, featuring running collection
由陈奕迅和范冰冰领衔的平面广告凸显跑步产品
UAO window and in-store
市场活动店铺橱窗布置
Five creative covers in key trend and fashion magazines
重点潮流街头杂志
Billboard at Middle Huai Hai Road Shanghai
上海淮海中路的户外广告
Creative OOH – ZX750 street art takes over cool spots in SH, BJ, CD and GZ
创新户外广告—分别在上海、北京、成都、广州地段呈上重点产品潮画
LINK to our SNS
社交网站链接

http://e.weibo.com/1759328987/A2HXWg7UV
http://e.weibo.com/1759328987/A2UUSCBN2
http://e.weibo.com/1759328987/A3aeWmpR0
http://e.weibo.com/1759328987/A3tm4yn0F

http://brand.douban.com/adidasoriginals/room/
10437/posts/12887/post/106112/
http://brand.douban.com/adidasoriginals/room/
10437/posts/12887/post/106100/

http://brand.douban.com/adidasoriginals/room/
10437/posts/12887/post/106098/

http://brand.douban.com/adidasoriginals/
room/10437/posts/12887/post/104167/

http://page.renren.com/adidasoriginals/note/9109
51654

http://page.renren.com/adidasoriginals/note/9109
51988

http://page.renren.com/adidasoriginals/note/9109
52302

http://page.renren.com/600002965/note/9114107
60

Best regards,
adidas Group China Corporate Communications
阿迪达斯集团中国企业公关部
Please direct any questions you may have to the Corporate Communications department Corporate.Communications@adidas.com. Thank you.
对该通讯有任何疑问,请与企业公关部联系 Corporate.Communications@adidas.com。谢谢!